Live from the Smart Packaging World Congress
The stage at the Smart Packaging World Congress is buzzing with insights as Klaus Simonmeyer of Identiv and Venu Gutlapalli of Tag-N-Trac share how their companies’ partnership is reshaping the pharmaceutical supply chain.
Their discussion centers on one of the industry’s most pressing needs: real-time cold chain visibility at scale. In a world where the integrity of temperature-sensitive medications can mean the difference between life and death, this capability is becoming essential for patient safety and regulatory compliance.
Simonmeyer and Gutlapalli are addressing the full spectrum of supply chain challenges:
- Product Integrity: Ensuring the Pharmaceutical Supply Chain delivers medicines exactly as intended — potent, safe, and effective.
- Patient Safety: Protecting vulnerable patients by preventing compromised shipments within the Pharmaceutical Supply Chain.
- Regulatory Compliance: Meeting stringent requirements for tracking, storage, and documentation is crucial in the global Pharmaceutical Supply Chain markets.
Looking ahead, they’re also painting a picture of how IoT technology will continue to shape pharma logistics. From serialization to combat counterfeiting, to theft prevention, to creating more sustainable supply chain practices, the opportunities are both exciting and transformative.
The message from the stage is clear: through strategic partnerships and advanced IoT-enabled packaging solutions, the pharmaceutical industry can gain the visibility and control needed to deliver better outcomes — for both patients and the planet.