Tag-n-Trac Raises $10M Series A for Revolutionary IoT Supply Chain Tracking Platform

Smart Label Technology Startup Emerges from Stealth with Dell Technologies Capital Leading Investment Round

LA JOLLA, Calif. – Tag-n-Trac, a pioneering IoT tracking technology company, today announced its emergence from stealth mode alongside a $10 million Series A funding round led by Dell Technologies Capital. The investment round includes participation from Merck Global Innovation Fund and AeroSafe Global Inc, positioning the startup to revolutionize supply chain visibility across global logistics networks.

Advanced IoT Tracking Solutions for Modern Supply Chains

Founded by industry experts with extensive experience in WiFi, Bluetooth, sensors and positioning technologies, Tag-n-Trac addresses critical inefficiencies in today’s global supply chain ecosystem. The company’s innovative SaaS platform delivers comprehensive real-time supply chain visibility through cutting-edge technology integration.

Core Technology Platform Features

Tag-n-Trac’s smart label platform combines revolutionary components to transform logistics tracking:

• Low-cost “printable” hardware sensors for scalable deployment
• Sensor-agnostic SaaS platform supporting multiple tracking technologies
• Wireless Bluetooth and cellular smart label technologies
• Real-time location, status and condition monitoring
• End-to-end supply chain visibility from manufacturing to delivery

Comprehensive Supply Chain Intelligence

The Tag-n-Trac IoT platform empowers organizations with advanced supply chain analytics and business intelligence capabilities:

Real-Time Monitoring and Alerting

• Intelligent demand forecasting algorithms
• Real-time alerting systems for supply chain disruptions
• Regulatory compliance management tools
• Temperature excursion detection for sensitive goods
• Tamper detection and security monitoring
• Diversion prevention and product integrity assurance

Market Vertical Solutions

Tag-n-Trac serves diverse industries requiring precision logistics tracking:

• Pharmaceutical supply chains requiring cold chain monitoring
• Manufacturing logistics with complex multi-modal requirements
• Food and beverage distribution with temperature sensitivity
• High-value goods tracking across global networks

Strategic Partnership Ecosystem

The company collaborates with key supply chain technology partners:

• Multi-modal 3PL providers for comprehensive logistics coverage
• ERP integration partners for seamless data connectivity
• Business Intelligence software providers for advanced analytics
• Packaging and labeling manufacturers for hardware deployment

Leadership Vision for Supply Chain Transformation

Venu Gutlapalli, CEO of Tag-n-Trac, emphasized the platform’s impact on supply chain optimization: “Today’s supply chain ecosystem is fraught with inefficiencies and manufacturing challenges; organizations are already struggling to navigate these complexities without the added worry whether products are safely transported from the factory to end-users. Our proprietary smart label platform enables customers with intelligent demand forecasting, real-time alerting and the ability to meet regulatory requirements.”

Investment Leadership Perspective

Gregg Adkin, Managing Director at Dell Technologies Capital, highlighted the strategic importance of Tag-n-Trac’s supply chain innovation: “Tag-n-Trac is the fabric for redefining supply chain visibility. Its comprehensive business intelligence platform digests supply chain data in real-time to empower customers with in-depth analysis that can easily be converted into actionable insights. Given the current supply chain complexities which have been further exacerbated by the global pandemic, Tag-n-Trac is in a unique position to revolutionize the next chapter of supply chain innovation.”

Addressing Post-Pandemic Supply Chain Challenges

The $10 million Series A funding positions Tag-n-Trac to address critical supply chain visibility gaps exacerbated by global disruptions:

• Manufacturing bottleneck identification and resolution
• Logistics efficiency optimization across multi-modal networks
• Inventory visibility enhancement for demand planning
• Risk mitigation strategies for supply chain resilience
• Compliance assurance for regulated industries

Full-Stack IoT Solution Architecture

Tag-n-Trac delivers a comprehensive IoT tracking solution through integrated technology components:

Hardware Innovation

• Printable sensor technology for cost-effective deployment
• Multi-connectivity options including Bluetooth and cellular
• Environmental monitoring capabilities for sensitive goods
• Tamper-evident security features for high-value shipments

Software Platform Excellence

• Cloud-based SaaS architecture for scalable deployment
• Real-time data processing and analytics engines
• Customizable dashboard interfaces for stakeholder visibility
• API integration capabilities for existing system connectivity

Data Intelligence Services

• Predictive analytics for proactive supply chain management
• Behavioral trend analysis for operational optimization
• Blind spot identification and risk assessment
• Actionable insights generation for strategic decision-making

Founding Team Expertise

The Tag-n-Trac founding team brings decades of senior executive experience in critical technology domains:

• Engineering leadership in wireless communication technologies
• Product development expertise in sensor and positioning systems
• Supply chain industry knowledge across multiple verticals
• Startup scaling experience with technology commercialization

Market Positioning and Growth Strategy

With Dell Technologies Capital leading the Series A round, Tag-n-Trac joins a prestigious portfolio of enterprise technology innovators including Arista Networks, Cylance, DocuSign, MongoDB, and Nutanix. This partnership provides:

• Strategic technology guidance from industry leaders
• Enterprise customer access through Dell’s global network
• Scaling expertise for rapid market expansion
• Follow-on funding potential for continued growth

Future of Supply Chain Visibility Technology

Tag-n-Trac’s emergence represents a significant advancement in IoT supply chain tracking, offering organizations unprecedented visibility into their global logistics operations. The company’s smart label technology positions it to capture growing market demand for supply chain digitization and operational transparency.

For more information about Tag-n-Trac’s IoT tracking solutions, visit https://www.tagntrac.com/.