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In a recent episode of Running on Ice, the spotlight was on the game-changing potential of embedded sensor technology in pharmaceutical logistics.

Guest speaker Venu Gutlapalli, CEO and Co-Founder of Tag-N-Trac, explained how these advanced sensors deliver real-time data — a significant leap forward from the passive temperature loggers that have long been the industry standard.

Why does this matter? In the pharmaceutical supply chain, every degree matters. Real-time visibility enables:

  • Immediate intervention if temperatures deviate from safe ranges.
  • Improved product integrity for temperature-sensitive medicines.
  • Greater compliance with stringent cold chain regulations.

Gutlapalli’s insights highlight how embedded IoT solutions are paving the way for smarter, safer, and more responsive supply chains — with benefits for manufacturers, regulators, and ultimately, patients.

▶ Watch the full interview here: Running on Ice Episode